While our marketing service can be utilized by virtually any industry, there are definitely a few situations where it may not be a good fit for certain business types and certain people. In general here are a few scenarios where you probably shouldn’t sign up for our service:
1.) You have an extremely low customer LTCV (life time customer value) and low-volume process — meaning your profit per-client is very low because of your price-point or other factors and/or you are a hobbiest and don’t have the volume of sales to make up for it.
2.) Your total advertising/marketing budget is under $1500/mo — as we mention throughout our site, our retainer does not include your ad spend. In order for our traffic funnel system to work for you, you will need AT MINIMUM a $1000/mo ad spend. Please note, that is our minimum suggested ad spend. The perfect, ideal client for our program is someone who has a $2000+/mo ad spend budget. Keep in mind the more competitive the industry you’re in, and the bigger you want your audience to be, the more expensive it is to reach your target market.
3.) You’re impatient and/or expecting immediate leads/results — in most cases our clients see a very fast improvement in traffic, calls and lead flow, however, we can simply not guarantee what will happen month in and month out because there are a lot of factors outside of our control, most importantly, your ability to close sales/leads. Our program is not a lead generation program per se’. We are not in the business of generating low intent leads from Facebook contest campaigns. Our program is a traffic and awareness funnel system, which if kept in place, will generate leads. Make sense? Leads only come after traffic is generated.
Furthermore, advertising is not as easy as putting $1 in the machine and immediately getting back $5. If it were, everyone would be doing it. Marketing & Advertising are long term strategies that will absolutely bear fruit if you’re patient and have the right mindset — and if you can close sales! If you’re the type of person who wants to see performance reporting two weeks into the program, do not sign up. This is a long term traffic funnel that is not meant to be shut off.
4.) You don’t have a game-plan for lead follow-up — if you’re expecting to handle all incoming leads yourself, and your’e busy doing 50 other things, you may need to figure out a game-plan first, meaning you’ll either want to have a dedicated person following up with leads OR an automation application that will do it for you. Otherwise leads will fall through the cracks, decreasing your ROI. If you need help with automation, we can point you in the right direction.