While our marketing service can be utilized by virtually any industry, there are definitely a few situations where it may not be a good fit for certain business types and certain people. In general here are a few scenarios where you probably shouldn’t sign up for our service:
1.) You have an extremely low customer LTCV (life time customer value) and low-volume process — meaning your profit per-client is very low because of your price-point or other factors and/or you are a hobbiest and don’t have the volume of sales to make up for it.
2.) Your total advertising/marketing budget is under $1500/mo — as we mention throughout our site, our retainer does not include your ad spend. In order for the various campaigns we run for you to work, you will need AT MINIMUM a $1000/mo ad spend. The perfect, ideal client for LTM is someone who has a $2000/mo budget. Keep in mind the more competitive the industry you’re in, the more expensive it is to reach your target market.
3.) You’re impatient and/or expecting immediate leads/results — in most cases our clients see a very fast improvement in traffic, calls and lead flow, however, we can not guarantee results because there are a lot of factors outside of our control, most importantly, your ability to close sales/leads. Advertising is not as easy as putting $1 in the machine and immediately getting back $5. If it were, everyone would be doing it. Marketing & Advertising are long term strategies that will absolutely bear fruit if you’re patient and have the right mindset — and if you can close sales!
4.) You don’t have a game-plan for lead follow-up — if you’re expecting to handle all incoming leads yourself, and your’e busy doing 50 other things, you may need to figure out a game-plan first, meaning you’ll either want to have a dedicated person following up with leads OR an automation application that will do it for you. Otherwise leads will fall through the cracks, decreasing your ROI.